Masserman Blog"OUR FOCUS IS ON YOUR IMAGE"

What Makes Photo Booths so Popular at Events?

March 30, 2023  •  Leave a Comment
Remember arcades? Those rows of pinball machines and Pac-man and Galaga. Oh, and photo booths, pulling the curtain close and the strips of crazy black-and -whites? Remember that?! Er... um... yeah, me neither. But wait a minute. You don’t have to be antique to enjoy a good photo booth. In fact, the photo booth that rose to popularity as early as...
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Why Do I Need a Professional Headshot?

March 30, 2023  •  Leave a Comment
The increasingly digital environment in which we now experience our lives has taught us just how important an image can be. We’ve never been more aware, in the wake of covid, of the importance of the space from our chests up and between our shoulders. That’s right, our headshot. You may be bristling at that idea. Aren’t we taught not to judge a...
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Has the Smartphone Caught Up with the DSLR?

March 30, 2023  •  Leave a Comment
It was the best of shots; it was the worst of shots. But when it comes down to the debate over whether your cell phone or the traditional DSLR produces better photos, this tale of two cameras increasingly blurs the line of quality. Enthusiasts of DSLR will point out that their cameras produce higher resolution, are more adaptable, and offer more...
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Barriers to Entry in the Clothing Industry

March 11, 2023  •  Leave a Comment
In his poem “Couture,” Mark Doty says, “The world’s made fabulous by fabulous clothes,” and in a pre-pandemic world he might have been right. But following the pandemic, supply issues, an increased reliance on digital retail culture, and a larger emphasis on sustainability have shifted the world of fabulous clothes. Today’s entrepreneur has to b...
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DSLR vs Smartphone for travel

September 27, 2021  •  1 Comment
DSLR vs Smartphone for Travel Photography The evolution of the smartphone has challenged the status of the stand-alone digital single-lens reflex camera (DSLR) and drawn a line in the sand between those who yearn for a great social media picture and professional photos. The ultimate question on many minds is, has the DSLR camera become obsolete?...
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Top Reasons to Hire a Professional Photographer

September 14, 2021  •  2 Comments
Top Reasons to Hire a Professional Photographer While many of us have access to high-quality cameras, the role of the professional photographer in today’s world is as important as ever. Things like lighting, multiple lenses, experience and editing software, liability insurance are all part of a professional photographer’s toolkit that go beyond...
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Post Covid family and individual portraits

June 18, 2021  •  Leave a Comment
Post Covid Family & Individual Portrait Photography Life after over a year spent avoiding people has been challenging to say the least. The photography industry took a significant blow because of coronavirus restrictions, but as we enter the post COVID era, getting back to normal may not look as familiar as we thought it would. The year and a half...
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What do brides expect from photographers post covid?

June 18, 2021  •  Leave a Comment
What do Brides Expect from Photographers post-COVID? The demonstration of celebration, belonging, and fellowship that is part of the wedding ceremony was something that became dangerous during the coronavirus pandemic, which was one of the most challenging times in human existence. The new era of weddings will be impacted by the social,...
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What makes high school graduation portraits so popular?

June 18, 2021  •  Leave a Comment
What Makes High School Graduation Portraits So Popular? Most people can probably remember their senior year portrait. It’s such an epic moment in most people’s lives that genuinely wraps a huge benchmark: graduating from high school. Here’s when a lot of things start changing. Most people move out from their parent’s house to begin their o...
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Smartphone Food Photography Tips

May 11, 2021  •  Leave a Comment
Smartphone Food Photography Tips Whether you are looking to promote your restaurant or cafe on Instagram, or just looking to take photos of your food to share with friends, there are a number of tips to keep in mind. In a commercial setting, customers have come to expect top-quality images of your food. If your images look blurry and unap...
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